BTOESHealth Advisory Board
BTOESHealth Advisory Board
President & CEO
More about Michael
Assistant VP of Continuous Improvement
More about Bryan
More about Steve
Sr. Vice President, Operational Excellence
More about Bill
VP Innovation and Transformation
More about Blix
System Chair, Emergency Medicine
More about Joe
Senior Consultant P.I & Employee Engagement
More about Geoffrey
Chief of Staff & Area Vice President of Operations
More about Tracy
Kenneth J. Cochran
President & CEO
More about Kenneth
Lead Collaborator and Founding Partner
More about Randy
Christina For Arellano
Vice President, Process, Program Management & Operations
More about Christina
More about Erin
Dr. A. Blanton Godfrey
Distinguished University Professor
More about Dr.
Bryan Crowell is the AVP of Continuous Improvement at Intermountain Healthcare and former VP of manufacturing for ATK Armament Systems group and former plant manager at the highest scoring and first 2-time winner of the Shingo prize-winning Autoliv Airbag Module Plant in Ogden, Utah. He has lead multiple organization through cultural transformation.
With the combination of structure, processes and leadership behaviors Bryan has demonstrated the ability to engage all team members to drive results. Employees under his leadership and processes have implemented over 500K ideas being recognized as world class throughout industry. Bryan co authored the Shingo prize winning book, Own the Gap: How to Build a Daily Kaizen Culture. He received a bachelor’s degree in physics from Weber State University and an MBA from Utah State University.
Steve Stenberg is the Senior Director of Process Improvement at Spectrum Health, a 26,000-employee integrated healthcare system with 12 hospitals and over 180 ambulatory sites as well as an award winning Health Plan. Spectrum Health has been recently named one of the nation’s top 15 health systems for the sixth time. Steve works with all facets of the health care system, from the insurance side, revenue cycle, hospital and ambulatory operations. Major projects Steve and his team are working on are the transition to one EMR system as well as optimizing revenue cycle operations and the strategy deployment. Steve is also actively working on integrating the various improvement methodologies within the health system.
Steve has over 30 years’ experience in leadership and continuous improvement. He has studied and implemented lean systems in many different industries. Steve has spent the last 4 years at Spectrum Health.
Steve started his career in the automotive industry working for 17 years at Donnelly Corporation where he held many different positions such as General Manager, Plant Manager, Manufacturing Manager, Advanced Quality Engineer as well as Shop Floor Supervisor. Steve has also spent 10 years as an Independent Lean Consultant for healthcare and manufacturing companies. Some notable clients are ITT, Honeywell, Dublin Aerospace, Faurecia, Johnson & Johnson, Florida hospital, Carolinas Healthcare and Trinity Health to name a few. He has completed 3P events and projects in Mexico, China, Japan, Ireland, Canada, Czech Republic and the United states. Steve is deeply trained in the Toyota Production System and Shingo Principles, and is a Lean Six Sigma Black Belt Champion, and contributing author to Shingo Award Winning book, Leveraging Lean in Healthcare, and co-author of Lean Practitioner’s Field Book. He holds an Industrial Engineering degree.
Bill Owad, senior vice president of Operational Excellence specializes in the strategies and tools that support the pursuit of a lean enterprise. Working with a team of nearly 150 Operational Excellence staff members and coaches aross Cardinal Health, Owad is responsible for developing and implementing an enterprise approach to Operational Excellence at Cardinal Health, ultimately improving the value delivered to the company’s customers.
In addition to his role as senior vice president, Owad also supports the extension of Operational Excellence external to Cardinal Health as the executive sponsor for the company’s relationships with the Lean Enterprise Institute (LEI) Partner Program, the Healthcare Value Network, The Ohio State University Fisher College Center for Operational Excellence and the Conference Board Quality Council. During his tenure, Owad has held several positions within Operational Excellence and has served as the primary architect of the company’s enterprise-wide deployment of Operational Excellence, which, over eight years, yielded significant improvements in customer loyalty, employee engagement, operational performance and working capital utilization.
Prior to joining Cardinal Health, Owad held several operations and administrative roles that have used the tools of Lean Six Sigma to transform health care provider organizations, supply chain and medical supply companies. These roles include corporate director of quality for ProMedica Health System, executive director for Cordelia Martin Health Center and several adjunct faculty positions with the College of Pharmacy at the University of Toledo and other nationally recognized programs.
Owad is also active in the community, serving in the past as board chair for the Central Ohio American Red Cross BioMedical Services, board chair for Cordelia Martin Health Center, senior examiner for the Malcolm Baldrige National Quality Program, and examiner / team leader for the Ohio Award for Excellence. Currently, Owad serves as a board member for the Partnership for Excellence, Mid-Ohio Foodbank, and the ASHP Research and Education Foundation.
Owad received his bachelor’s degree in Pharmaceutical Sciences and his Master’s of Business Administration from the University of Toledo. His post-graduate work includes the achievement of Fellow status with the American College of Healthcare Executives, multiple Lean Six Sigma certifications and continued development as a Lean leader through his work with Cardinal Health and LEI. Owad has also authored several publications and presentations on quality systems and customer loyalty.
With nearly 30 years of experience in performance improvement and personal transformational technologies, Geoffrey P. Gamble lends his expertise to individuals and organizations who seek to create new possibilities and outcomes for themselves and those they influence. Using a unique mix of ontological and experiential learning techniques, Lean PI methodologies, and personalized life coaching, Geoffrey’s work provides new perspectives on nearly any interest or commitment, beginning with a simple question: "Are you happy" with the way things are right now?
Geoffrey currently supports the work of transforming healthcare in the United States at Kaiser Permanente, initially as an Employee/Labor Relations Consultant in 2008, then Senior HR Consultant in 2010, and now – since 2012 – as Senior Consultant for Performance Improvement, Unit-Based Team Development, Employee Engagement, and Culture Change. Since 2013, he has developed and lead Kaiser Permanente’s summer youth internship program in California’s Central Valley, training high-school-aged students and their company counterparts to implement innovative performance improvement projects that transform leadership engagement and care delivery though younger eyes and a fresh, new perspective in making a difference.
In his work, Geoffrey has consulted and engaged with several the leaders of US labor unions, including Service Employees International Union (SEIU), Office & Professional Employees International Union (OPEIU), and the California Nurses Association (CNA). He’s also cut his teeth through work with the US National Labor Relations Board (NLRB) and Federal Mediation and Conciliation Services (FMCS).
Geoffrey holds an honors degree in Communications Studies (Film, Video, and Popular Culture) with a minor in Sociology from Virginia Tech, studied Cinema in graduate school at San Francisco State University, and trained under transformational thinkers such as Werner Erhard, Steve Zaffron, Dave Logan, Randy McNamara, and others through Werner Erhard & Associates, Landmark Education, and Landmark Worldwide.
His unique perspective incorporates a sense of realism, determination, and humor that can cut through the barriers experienced in life to provide a sense of purpose and concrete action to face whatever's next for people and their families, communities, and organizations.
Comic novelist ("Breakfast with a Cereal Killer"), sociopolitical activist, classic Volkswagen enthusiast, and sometimes smartass, Geoffrey lives in Tracy, California, with his husband Kevin Metzger, their three dogs, and an African Grey parrot. His approach is often seen as just what’s needed need to help uncover and explore potential solutions hiding in the periphery of what you don't know that you don't know. Come play.
Tracy West-Grubb, BS, BA, M.Ed., MSL, CSSBB currently serves as the Chief of Staff and Area Vice President for CareCentrix, where she is responsible for operational excellence and growth. Her background and experience includes serving in roles within quality & safety, risk management, accreditation, project management, organizational and leadership development, the innovation hub and operations. Tracy has held positions in the acute, residential and post-acute environment where she leads the transformation of organizations through innovative strategic planning, leadership development, program design, education and mentoring.
Tracy holds a Bachelor of Science degree in Psychology from Madison University and a Bachelor of Arts degree in Public Relations from Arkansas Tech University. She also holds a Master of Science in Education Counseling from Madison University and a Master of Strategic Leadership from Stephens College. She is a Six Sigma Black Belt and holds a number of certifications related to project management, quality and training. She is a frequent speaker at industry improvement conferences and routinely emcees a variety of programs within her community. Tracy won multiple industry awards for innovation and team collaboration during her time as an Improvement Advisor with Johns Hopkins All Children’s Hospital.
She enjoys an adventurous lifestyle traveling with her family and friends. In her spare time, she volunteers as a mentor for new medical school graduates, aids in homeless rehabilitation programs, and relishes in teaching Krav Maga at women’s self-defense seminars. She is a strong advocate for children, serving on the Boys and Girls Club of the Suncoast Board of Directors. For the last two years, she has chaired their annual fundraising galas; Tracy continues to serve as their Executive Committee Vice-Chair and advisor to the Resource Development Committee.
Kenneth Cochran is a senior level healthcare executive with more than 20 years of healthcare experience including diversified experience in clinical department management. He has extensive professional involvement in local, state and national level organizations, and has been recognized for exceptional skills in financial and operations management, regulatory compliance, clinical outcomes, and physician recruitment. He has been branded as an “Up and Comer” by many colleagues.
Originally from the state of Alabama, Mr. Cochran is a Fellow in the American College of Healthcare Executives (ACHE) and Board Certified in Healthcare Management. He received his Bachelors of Science degree in Nursing from Troy State University in Troy, Alabama and received his Master’s in Business Administration from California State University in Bakersfield, California. Mr. Cochran received his Doctoral degree of Science in Healthcare Administration from the University of Alabama at Birmingham (UAB). He also served as an orthopedic specialist and combat flight medic in the United States Army Reserves for 8 years.
Mr. Cochran is currently serving as President/Chief Executive Officer of Opelousas General Health System since 2015. Since joining Opelousas General, he has focused the organizational around evidenced based leadership tools and tactics that include organizational alignment, leadership accountability, and competency development. Taking a systems approach is Mr. Cochran’s leadership style as he feels that all must learn to operate with fewer resources; a tactic that is a must for healthcare leaders.
Erin Zeringue is the President of A3 Healthcare, a performance improvement consulting company specializing in the healthcare industry. Erin is a General Electric certified Lean Six Sigma Master Black Belt and assists organizations in cultural transformation by training and coaching on principles of high reliability and change management.
Erin has over 15 years of healthcare executive experience, including positions as Vice President of Quality, Patient Safety, and Performance Improvement, and roles in healthcare consulting, managed care, strategic planning and business development. In the past 4 years, Erin has partnered with organizations across the country, including large health systems, university owned medical centers, state funded mental health clinics, physician practices, ambulatory surgery centers, and other numerous outpatient settings. She has certified hundreds of healthcare leaders and clinicians in LEAN, six sigma, and change acceleration. The A3 process focuses on Alignment, Acceptance, and Accountability as critical success factors on the journey to zero harm.
Erin is a Fellow in the American College of Healthcare Executives, a Health Forum National Patient Safety Leadership Fellow, and a Certified Professional in Healthcare Quality. She earned a Masters in Healthcare Administration and a Masters in Business Administration from the University of Alabama in Birmingham.
Blan Godfrey is definitely not a healthcare professional, and he most decidedly is not a healthcare expert. He serves as a resident outsider to several healthcare organizations as someone who has spent almost all his life in manufacturing and quality improvement. His background is physics and statistics mainly with applications in electronics, telecommunications, and energy.
Blan’s involvement in health care began in 1987 when he co-founded with Dr. Donald M. Berwick the National Demonstration Project for Quality Improvement in Health Care. He continued as co-principal investigator with Don and Dr. Paul Batalden for the three-year expansion of the project and then served on the Executive Board of the Institute of Healthcare Improvement's Quality Management Network for three more years. He served on the Board of Directors for IHI from 2006 to May of this year and was chair of the board from 2009 to 2012. He served for four years on the Board of Trustees of the Cancer Hope Network and was a member of the National Advisory Committee for the Robert Wood Johnson Foundation’s special program, Pursuing Perfection: Raising the Bar for Health Care Performance. He serves on the Advisory Board of the North Carolina Patient Safety and Quality Council and on the board of the North Carolina Hospital Association. Since 2012 he has served on the board of WakeMed Health and Hospitals.
While Chairman and CEO of Juran, Blan worked with health care organizations in the United States, the U.K., Malaysia, The Netherlands, Brazil, the Czech Republic, Canada, Greece and other countries. In the U.S. Blan worked closely with the Mayo Clinic, Kaiser-Permanente, and Bon Secours among other leading health care providers. Through the special extension programs in Lean Six Sigma Quality developed by the College of Textiles and the College of Engineering Industrial Extension Services, Blan has worked closely in providing quality training and support to a number of leading healthcare organizations including Duke University Hospital.